Researching type and fonts

I’m really trying to learn more about fonts and identify what ones are used in different instances and their appropriateness. I had a look at Stylist magazine a womens fashion and lifestyle free weekly magazine. I always look forward to picking up my Stylist magazine in the morning and think the magazine is extremely good to look at even although its a free publication. I had a look through the magazine which does have  a lot of adverts which obviously means it has lots of different fonts but the main title is in a font called Guadalupe.

Apparently this font is from the family of classic Didots and contains alternates and swashes. Didots were a Didot is a name given to a group of typefaces named after the famous French printing and type producing family. The classification is known as modern, or Didone_(typography). The typeface we know today was based on a collection of related types developed in the period 1784–1811. Firmin Didot (1764–1836) cut the letters, and cast them as type in Paris. His brother, Pierre Didot (1760–1853) used the types in printing. His edition of La Henriade by Voltaire in 1818 is considered his masterwork. The typeface takes inspiration from John Baskerville’s experimentation with increasing stroke contrast and a more condensed armature. The Didot family’s development of a high contrast typeface with an increased stress is contemporary to similar faces developed by Giambattista Bodoni in Italy. Didot is described as neoclassical, and is evocative of the Age of Enlightenment. The “Foundry Daylight” version of Didot was commissioned and used by broadcast network CBS for many years alongside its famous “eye” logo.[1] While the network’s use of Didot with its logo is not as prevalent as it once was, it is still a common sight. The Style Network uses a bold weight of Didot in its on-air identity and the News Gothic font too. Several revivals of the Didot faces have been made, most of them for hot metal typesetting. Like Bodoni, early digital versions suffered from a syndrome called “dazzle”–the hairline strokes in smaller point sizes nearly disappearing in printing. Among the more successful contemporary adaptations are the ones drawn by Adrian Frutiger for the Linotype foundry, and by Jonathan Hoefler for H&FJ. Both designs anticipate the degradation of hairline in smaller point sizes by employing heavier weighted strokes in the smaller point sizes. It looks really stylish and seems appropriate for a fashion magazine. Elsewhere in the magazine a sans serif font has been used for main body text with headers being in capitals. I think the font might be something like a http://www.myfonts.com/fonts/latinotype/guadalupe/

I also looked at the fonts of Scottish fashion and lifestyle magazine called I-on. I tried to use identifont to work out what font was used and also emailed the designer at the magazine to ask him to confirm. Turns out I was pretty close . The body font is Vectora, while ITC century is used for subheadings and the main headline font is PF Din. The magazine is fairly small and the Vectora font has a large x height which means that it looks slightly larger than it is. The size used is point 7 which I would have thought too small for a font however it is very legible in the magazine.



					
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: